William Morris Fruit – Microfiber Hair Wrap

Upgrade your hair-drying routine with the William Morris Fruit Hair Wrap — a chic, absorbent microfiber accessory blending heritage style with practical hair care. This wrap delivers faster drying, reduces frizz and breakage, and adds a refined finish to your post-wash ritual.

🍃 What It Is

A high-absorbency microfiber hair wrap printed in the classic “Fruit” design from William Morris. Designed to wrap wet hair after washing, it’s a practical and stylish towel alternative.

✨ Benefits & Why It’s Worth Having

• Speeds Up Dry Time: Absorbs water quickly and effectively, cutting down drying time and reducing the need for heat styling.

• Gentle on Hair — Less Frizz & Breakage: The soft microfiber is gentle on all hair types and helps tame frizz and reduce breakage compared to rough towels. 

• Lightweight & Comfortable: Easy to wrap and secure, perfect for after a shower, swim, or gym session — leaves hair out of your face while you go about your routine.

• Versatile & Reusable: Machine washable for repeated use; practical for home, travel, gym or spa settings. 

• Stylish Statement: The Fruit design from William Morris brings a touch of timeless, artistic pattern — ideal for boutique customers who appreciate quality and aesthetic details.

🎯 How to Use It

1. After washing, gently squeeze out excess water from your hair — no rough drying.

2. Flip your hair forward, place the wrap over your head with the button at the nape of your neck.

3. Twist the wrap until snug, then secure with the loop over the button.

4. Leave in place for ~10–20 minutes (or longer) while you get ready — hair will dry faster and remain smoother.

📏 Materials, Size & Care

• Material: High-absorbency microfiber (soft, lightweight, hair-friendly)

• Size / Fit: Approximately 35 cm × 3″ — suitable for most hair lengths and types. 

• Care Instructions: Machine wash at 30 °C. Gentle cycle. (Fabric printed in the UK; actual product appearance may vary slightly depending on fabric cut.) 

👤 Who It’s For

• Users with medium to long hair seeking a gentle, efficient drying solution without heat.

• Customers wanting to protect hair from frizz and breakage caused by rough towels or frequent blow-drying.

• Shoppers who value aesthetic — looking for a functional hair wrap that also has boutique-style appeal (ideal for gifting or spa-style self-care).

• Gym-goers, swimmers, frequent travellers — compact, lightweight and easy to pack.